We Fight For Injured Rights.
The journey to founding Advo was not one of chance but of conviction—a realization that justice was not always served, and that power too often tilted in favor of those who could wield it most effectively. Before Advo became a powerhouse in the fight for the injured, before it became a beacon of hope for those trampled by insurance companies, I was on the other side of the battlefield.
I cut my teeth in the world of defense law, where my job was to protect the interests of insurance companies and large corporations. I became kind of good at it. I learned every trick, every loophole, every strategy that insurers used to minimize claims, delay settlements, and deny rightful compensation. I studied the playbook cover to cover, mastering depositions, cross-examinations, and trial tactics that made it nearly impossible for plaintiffs to get what they deserved.
At first, I convinced myself that I was simply doing my job—working hard, winning cases, and building a successful career. But over time, the victories began to feel hollow. I started to see the faces behind the cases, the real people whose lives had been torn apart by catastrophic injuries, wrongful deaths, and the sheer indifference of insurance companies.
I remember one case in particular—a young mother who had been T-boned at an intersection by a delivery truck. The crash left her with a spinal injury that would affect her mobility for the rest of her life. She couldn’t pick up her kids, she couldn’t work, and she was drowning in medical bills. The insurance company’s response? Delay. Deny. Defend. My job was to poke holes in her case, to argue that her pre-existing condition meant she wasn’t really as injured as she claimed. I did my job. And we won.
I should have celebrated, but all I felt was disgust. I saw the tears in her eyes as the verdict was read. I saw the defeated look on her husband’s face. And I knew—deep down—that justice had not been served. That was the moment the seed of doubt turned into certainty. I was on the wrong side.
That realization didn’t just haunt me—it propelled me. I walked away from a lucrative career in defense and made the leap into plaintiff’s law. I knew I couldn’t just switch sides; I had to do it better than anyone else. I had spent years learning the enemy’s tactics, and now, I was going to use that knowledge to dismantle defenses.
That’s how Advo was born. The name itself comes from the Latin root for “advocate,” because that’s exactly what we do—we stand up and fight for those who have been knocked down by life, by negligence, by corporate greed. Our mission is simple: to make sure injured people have a good attorney in their corner. Someone who isn’t afraid to go toe-to-toe with the insurance giants. Someone who knows their tricks, their games, and how to beat them at their own playbook.
Building Advo wasn’t easy. The insurance companies I once worked alongside now saw me as a threat. Some of my former colleagues called me a traitor. Others said I wouldn’t last—that the plaintiff’s side was too emotional, too messy, and not as rewarding.
They were wrong.
The first case I took on as a plaintiff’s attorney was a young mother who had suffered a traumatic brain injury due to a negligent driver. Her prior attorney offered her a laughable settlement, barely enough to cover her hospital stay, let alone the years of therapy and lost wages she was facing. I dug deep into the case, used every strategy I had once employed for the defense, and turned it against them. We didn’t just win—we strove to set a new standard for what aggressive, relentless advocacy looked like.
That case cemented Advo’s reputation. Word spread fast. Clients started coming to us not just because they needed representation, but because they wanted a fighter. Someone who wouldn’t settle for less than what they deserved.
We built a team who shared that fire, that passion for justice. Former defense attorneys who, like me, saw the truth and chose the right side. Skilled litigator who refused to be intimidated by corporate giants. Investigators who could uncover the truth buried under layers of red tape. And trial lawyers who were unafraid to take cases all the way to verdict if that’s what it took to get justice.
Our victories became more than just wins in courtrooms—they became lifelines for our clients. The single father who could now afford the surgeries he needed after a devastating motorcycle crash. The grandmother who no longer had to worry about medical bills after a slip-and-fall case we took all the way to trial. The family who found justice after losing a loved one to a reckless truck driver.
Every case we take on is personal. Every client is more than just a file number (we don’t have file numbers). We get to know their stories, their struggles, their fears, and their hopes. And we fight for them as if we were fighting for our own family.
Insurance companies still try to play their games. They still delay. They still deny. But they know that when Advo is on the case, they won’t get away with it. We hold them accountable. We force them to pay what they owe. And when they refuse, we take them to trial and make sure a jury sees the truth.
This is why Advo exists. This is why we do what we do. Because justice isn’t automatic. It has to be fought for.
For the injured. For the voiceless. For justice.
This is Advo ♦️
Passionate about our work and inspired by our team
Speak to Advo 📱 24/7
(800) 808-4613
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